Digital Content | agparra15

World Brain Day Collaborative Post

I led the creation of this collaborative Instagram post with the University of Arizona Biomedical Engineering team to highlight BIO5 member and researcher Elizabeth Hutchinson and her work in the Multi-Scale Brain Imaging Lab.

The post reached 4,624 viewers, most from non-followers, and drove 146 interactions (119 likes, 21 shares, 4 saves). It also brought BIO5 5 new followers, showing how thoughtful collaborations can share research stories while growing community engagement.

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Meet the Scientists LinkedIn Campaign

I created this LinkedIn campaign to share quotes and moments from the Behind BIO5 annual event, highlighting the fireside chat with BIO5 scientists and directing audiences to the full story I wrote.

The campaign totaled 4,181 impressions, 280 engagements, and 11 reposts, with an average 6.7 percent engagement rate, more than double LinkedIn’s benchmark. These results show how event-based storytelling can drive strong engagement while extending the visibility of BIO5’s scientists and their work.

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2025 KEYS Newsletter

I created and managed a weekly newsletter for the KEYS Internship Research Program, handling content writing, layout design, scheduling, and photography. The newsletter kept students, mentors, and supporters engaged throughout the seven-week program.

Across the series, the newsletter achieved an average 40.2 percent open rate and 2.4 percent click-through-rate, well above higher education and nonprofit benchmarks. These results show the value of consistent, story-driven communication in building connection with the KEYS community.

Andres Parra
MS Marketing

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